Saskia Roberts


Saskia focuses on leading the commercial due diligence process, unpicking the market dynamics that will drive growth and why customers love the brand. Post-investment, she helps drive brand, proposition and customer insights across our partner brands.

Saskia has spent her career working in strategy and customer centric consultancies, helping numerous brands drive growth through creating strong customer propositions for brands such as Argos, Heals, Hobbycraft. She has previously been Head of Marketing and Strategy for Cotswold Outdoor, Snow+Rock, Cycle Surgery and Runners Need.

Saskia worked with Neom to do a comprehensive customer research and insight exercise. She’s a pleasure to work with and her intuition and perception has been invaluable to us to date. She’s been brilliant at distilling information into the actual core of the issue and helping us action it

Oliver Mennell, Neom Organics