We felt strongly that Piper would be best placed to help us strengthen our brand and provide us with the support we need to achieve our goals for the business.

The investment and expertise that Piper bring to our business will help us to bring healthy eating to many more consumers in the UK and enable us to accelerate our growth ambitions for the brand next year and beyond

The Piper team have long been supporters of our business and have always sought to help us on our journey. Their skills will be invaluable in helping us to fulfil our ambition of being the world’s most loved flower gifting brand, both in the UK and Europe

We first met Piper in 2009 and, since then, we have regularly worked with the team and drawn on their knowledge and expertise to help us achieve our growth ambitions.’ Nicola Elliott added: ‘We are immensely proud of Neom and excited about the potential we have to help more and more customers meet their wellbeing needs. We genuinely believe Neom gives them easy, small steps that can help them feel their best every day.

We have developed a close partnership with Piper and are already seeing the benefits of working with their wider team, drawing on their skills and experience.

I wanted to work with a partner who shared my vision for Flat Iron and my ambition to build restaurants that focus on being better and different at every stage of the guest experience.

We had a number of opportunities for investment, but selected Piper because of their deep knowledge and understanding of the sector and their ability to help us accelerate and manage our growth successfully. We’ve already started working with the Piper team and look forward to using their expertise in brand marketing, international sales, ecommerce and development of the team to help us grow.

It was the passion that Piper and Winona demonstrated for our brand and our growth ambitions that really appealed to us. They stood out from all the others due to their deep understanding of how to grow consumer brands and their ability to add significant value through their networks, knowledge and in-house expertise.

Although we were approached by other potential investors, from the very first meeting Piper has demonstrated the value it will bring to the table and has already had a significant impact on the business. It was this, combined with the team’s undeniable passion for creating brand legends, that set Piper apart from its competitors.

We are delighted to have selected Piper as our partner. I know we will benefit from their extensive knowledge and experience of the sector, and have already seen the value they can bring to bear so I am confident that together we will continue to build Hickory’s into a uniquely valuable business

Piper has worked hard to complete the deal in six weeks, so that the business wasn’t distracted at its key selling time, and are committed to building Orlebar Brown into a globally recognized, British luxury fashion business.

I’m delighted to be working with the Piper team. Their deep-rooted experience and understanding of the sector has meant we have been able to complete this deal in a very tight time frame. For me, this was hugely important in ensuring the deal didn’t distract management from our focus on building Turtle Bay into a successful national brand.

We first met Piper about four years ago and have been impressed with the team’s continued support and interest in our business over the intervening period. We see Piper as a great cultural fit for us and very much like the company’s desire to understand our brand and customers and the driving forces behind our success, as well as its obvious commitment to work with us as partners who can add significant value to our business. We are all now focused on scaling the business and ensuring we build an outstanding business and brand legend.