‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their support through a Facebook SOS. We offered them two tights for the price of one, but the ‘snag’ was that they would pay now and only get both pairs in
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At Piper, we love helping entrepreneurial brands grow. To do this, we are constantly reassessing what founders and businesses need from a partner in supporting their growth. Although our in-house team’s experience is essential, our partner brands also value being able to tap into our extensive international network of trusted partners. Among them, there is
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In our recent survey of 2,000 online consumers in which we asked consumers to name brands they most trust, Amazon was far ahead of the pack. They have come to rely on it (47% had a Prime subscription) and are rarely let down (even when delivering the world’s biggest package, a dinosaur statue to Jurassic World).
For our partner brands, many of whom were in the room, Amazon is becoming an increasingly important channel. At Forthglade and Barking Heads, Amazon sales are growing by 50% year-on-year, with Mous’ sales growing tenfold in just one year.
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‘Why expand into the US?’ is a question many multichannel brands will ask themselves. To David Lockwood, a better question is: ‘Why not?’ As he reminded guests at Piper’s latest GeekMeet – our regular roundtable of ecommerce minds from the consumer branded world – the US is not only 31 times larger than the UK
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Since first meeting our most recent investment, Mindful Chef, we have become fascinated with how brands use subscription to delight their customers. Referred to as ‘subcom’ by those working in the space, it’s a business model that is attractive to both consumers and investors. From a consumer perspective, subscription-based ecommerce brands are helping them save
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GeekMeet is a regular roundtable of ecommerce minds from the consumer branded world, sharing learnings from their everyday work. Under Chatham House rules, the forum provides a vehicle for like-minded individuals to freely discuss trading conditions, issues, trends and innovation while benchmarking online marketing strategies, people and agencies. In this third session, the topic was
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On 24th September, 20 entrepreneurs from fast-growing hospitality brands attended Piper’s first ever SeedMeet Piper’s SeedMeet is a bi-annual event that helps smaller growing brands in various consumer sectors better understand the trial and tribulations of getting investment as well as to get an insight into the mind of the investor. Ajith Jayawickrema, founder of
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On 15 May 2014, Piper brought together guests from leading luxury brands to discuss a range of contemporary issues facing their fast-growing sector. The speaker was James McArthur, CEO of Anya Hindmarch, the luxury handbags and accessories company. Having started in banking, McArthur has gone on to become one of the luxury industry’s most influential
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On 22nd January, Piper’s portfolio brands’ Managing Directors gathered at Piper’s offices to discuss new and upcoming trends within social media and the everyday role that it plays within their businesses. The session was hosted by Matt Rhodes, a thought leader in digital, Matt is a regular blogger and conference speaker. He’s also appeared on
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GeekMeet is a regular digest roundtable of ecommerce minds from the consumer branded world, sharing learnings from their everyday work. Under Chatham House rules, the forum provides a vehicle for like-minded individuals to freely discuss trading conditions, issues, trends and innovation whilst benchmarking online marketing strategies, people and agencies. In this second session, the topic
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On 20 November 2013, at the tenth in Piper’s popular series of networking lunches, guests from a wide range of food and drink brands discussed challenges facing their ever-changing sector. The speaker was Adam Balon, co-founder of Innocent Drinks and a member of Piper’s Advisory Panel. Balon gave an entertaining account of Innocent’s early days.
Recent news
GeekMeet is a regular digest roundtable of ecommerce minds from the consumer branded world, sharing learnings from their everyday work. Under Chatham House rules, the forum provides a vehicle for like-minded individuals to freely discuss trading conditions, issues, trends and innovation whilst benchmarking online marketing strategies, people and agencies. Do you think like your customers?
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Piper hosts its eighth networking lunch, focused on the direct and e-commerce sectors. Piper hosted its eighth networking lunch to discuss the challenges of growing direct and e-commerce based businesses. Guests included senior managers and owner managers from a number of highly successful companies within these sectors. The speaker was Ajay Kavan, Vice President, Consumables
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Piper hosted its seventh networking lunch to discuss the challenges of ’Managing Rapid Growth in an Entrepreneurial Business’. Among the guests were the founders of a number of dynamic clothing and accessories companies, while the speaker was Peter Higgins, current chairman of Joe Browns. Higgins, who previously ran Cath Kidston and Charles Tyrwhitt, shared many